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An Account Based Strategy For Marketing & Sales Alignment: CareerArc Use Case

Both the Marketing and Sales departments at CareerArc benefit from LeadGenius.

Sales has a consistent pipeline of MQLs. Marketing benefits by building a growing database of targeted prospects.

Marketing and sales alignment is one of the cornerstones of CareerArc’s demand generation philosophy. Coleman Lavery, Director of Demand Generation & Marketing, works closely with the sales organization to ensure that sales reps directly benefit from successful marketing campaigns.

To scale SDR output, Lavery looked for a lead enrichment partner that could offer four things:

  1. Account data with guaranteed accuracy
  2. Consistent delivery
  3. Hands-on customer service
  4. Flexibility to iterate on lead generation criteria
“LeadGenius has played a pivotal role in our efforts to scale.”
—Coleman Lavery, Director of Demand Generation & Marketing, CareerArc

 

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“LeadGenius has played a pivotal role in our efforts to scale.”

Coleman Lavery, Director of Demand Generation & Marketing
CAREERARC